Pets.com Inc.: The Rise and Decline of a Pet Supply Retailer |
作者姓名:Omar Merlo |
商品類型:Case (Library) | 商品編號:9B09A021 |
出版日期:2009/10/14 | 內容長度:16 頁 |
The case follows the rise and decline of Pets.com from its inception in 1994 until 2000. It starts with a look at the birth of Pets.com, followed by a discussion of the market, consumer behaviour and key competitors. It then focuses on Pets.com's business strategy and marketing mix. The case study provides the basis for class discussion of a number of key issues, including but not limited to a) the decision whether to enter a strategic partnership, .....more
|